Tuesday, 10 June 2014

Michael Kors watch

Are MK watches still on? I only ask because around the 2011 mark, these chunky gold timepieces were the It item that no Z-lister, camwhore or tween could be seen without. Remember the whole irksome #wristcandy thing on Instagram? The Kors shiny piece of Chinese tat was the one everyone wanted to make their followers swoon. Or at least, anyone who couldn't afford a real Rolex. 

But it's been a good while since I saw any MKs featured in magazines or on the arm of some slaggy-looking fashion blogger. So did the PR freebie machine stop to give the watches a more high-end feel, or are they just dunzo in general? 

A quick search reveals they are still being sold in newer, glitzier, gaudier designs than ever (above), still at wince-inducing price of £200+. That may be one of the biggest mark-ups ever for a product that must only be worth a couple of quid. You don't need to look at many watch forums to learn of the shoddiness: the thin gold plating that rubs off after only a few months wear, and the lack of any sort of design or engineering credibility is hardly appealing.

For a time I got a bit obsessed with buying one myself, but never quite grew the balls to actually pay out two hundred big ones. For once my cowardliness served me well and I'm really glad I didn't spend that on one of MK's vulgar Rolex imitations. Fashion has moved on to other things now: backpacks, yadda yadda. Whatever else we are commanded that we simply must consume this month. And I wouldn't want to still be wearing a rattling mansize watch with all the gold rubbed off. 

The trend has died but taken with it a heck of a lot of money. Ultimately Mr Kors has only damaged his own brand with his unpleasant tactics. Sales don't lie and quality always sells. His watches are but a fading memory while the prestigious brands need to do little marketing. They certainly wouldn't go gifting random PR girls. Also worth noting is that Americans were charged roughly half of what UK customers were for one of his watches. Pfff.*

*Oops! I take that back. Having just checked Amazon, all Kors watch prices are way down on what they used to be. Pile 'em high, flog 'em low ;)

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